Privacy policy

Effective Date: 05/12/2024

Partyland ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website, make purchases, or interact with us in other ways. By using our services, you consent to the collection and use of your personal data as described in this policy.

This policy applies to all users of our website and services, and is in accordance with the General Data Protection Regulation (GDPR) and Icelandic data protection laws.

1. Information We Collect

We collect personal information to provide and improve our products and services. The information we collect may include:

  • Personal Identification Information: This includes your name, email address, phone number, billing address, shipping address, payment information, and any other details you provide when making a purchase or creating an account.
  • Technical Data: We collect technical data when you visit our website, including your IP address, browser type, operating system, pages you visit on our site, time spent on the site, and other usage statistics.
  • Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your user experience, analyze website traffic, and for marketing purposes. You can control the use of cookies through your browser settings.

2. How We Use Your Information

We use your personal data for the following purposes:

  • To Process Transactions: To process payments, ship products, and manage your orders.
  • Customer Service: To respond to your inquiries, provide customer support, and manage your account.
  • Marketing and Promotions: To send you marketing communications, including special offers, product updates, and promotions, if you have opted-in to receive them. You can opt-out of marketing emails at any time by following the unsubscribe link in our emails.
  • Improve Our Services: To analyze website usage, enhance the functionality of our website, and improve your overall shopping experience.
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our policies.

3. Legal Basis for Processing Personal Data

Under the GDPR, we process personal data based on the following legal grounds:

  • Contractual Necessity: To fulfill our contract with you (e.g., processing orders and payments).
  • Consent: When you consent to receive marketing communications or use certain website features.
  • Legal Obligation: To comply with applicable laws, such as tax reporting and fraud prevention.
  • Legitimate Interests: For our legitimate business interests, such as improving our website and services, ensuring security, and marketing our products.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. However, we may share your information with the following third parties for the purposes described in this policy:

  • Payment Processors: We use trusted third-party payment processors to handle transactions securely (e.g., Teya). These providers only use your data to process payments and are subject to strict security measures.
  • Shipping Partners: We share your shipping information with third-party carriers (e.g., Dropp) to deliver your products.
  • Service Providers: We may share data with trusted service providers who help us operate our website and conduct business (e.g., hosting, email marketing services, or customer support tools). These providers are contractually obligated to protect your data and only use it for our purposes.
  • Legal Authorities: We may disclose your information to comply with legal requirements or to protect our rights, property, or safety, or the rights, property, and safety of others.

5. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. For example, we may keep order details for accounting and tax purposes for up to 7 years, as required by Icelandic law.

6. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right to Access: You have the right to request access to the personal data we hold about you.
  • Right to Rectification: You have the right to request that we correct any inaccuracies in your personal data.
  • Right to Erasure: You may request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for the purposes it was collected.
  • Right to Restriction: You may request the restriction of processing of your personal data in specific situations.
  • Right to Object: You may object to the processing of your personal data, particularly for direct marketing purposes.
  • Right to Data Portability: You can request a copy of your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us at partyland@partyland.is.

7. Security of Your Data

We take reasonable precautions to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes implementing encryption, secure servers, and regular security audits. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Transfers of Data

As an Iceland-based business, we process and store your personal data within the European Economic Area (EEA). If we transfer your data to third-party service providers outside the EEA, we ensure that appropriate safeguards are in place, such as using the standard contractual clauses approved by the European Commission, to protect your data.

9. Links to Third-Party Websites

Our website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices or content of third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you would like to exercise your rights, please contact us at:

  • Email: partyland@partyland.is
  • Phone: +354 558 7000
  • Address: Holtavegur 10, 104, Reykjavik